The Influence of Major Tournaments on Golf Fashion Trends

The game of golf, steeped in tradition and prestige, has always been synonymous with style and elegance. From the lush greens of renowned golf courses to the meticulously groomed players who grace them, golf is as much a spectacle of fashion as it is a sport of finesse and skill. The intersection between golf tournaments and fashion is an intriguing dance where performance meets sophistication, and functional wear is tailored to impress.


The relationship between these significant sporting events and fashion is multifaceted. Major tournaments like The Masters and the Open Championship are not merely contests of skill; they are also stages where style and innovation are showcased. The Masters, held amidst the idyllic setting of Augusta National Golf Club, has long been a crucible for timeless elegance. Players don the most refined attire, reflecting the tournament’s rich heritage and the sport’s aristocratic roots. On the other hand, the Open Championship, with its rugged links courses and unpredictable weather, often leads to a blend of functional innovation and modern style. These tournaments set the tone for golf fashion, influencing what the professionals wear and the everyday golfer’s wardrobe.


In this ever-changing landscape of golf fashion, one name stands out as a reliable guide to the latest trends: Function18. As a one-stop destination for golf enthusiasts, Function18 offers an expansive collection of brands that epitomise the fusion of performance and aesthetics. From the classic elegance of Ralph Lauren to the athletic innovation of Adidas, Function18 hosts a diverse range of styles inspired by the world’s most prestigious tournaments.


The influence of significant tournaments on golf fashion is not merely a fleeting trend but a continual evolution. With every swing, putt, and birdie, tone accompanies the golfer in every stride, reflecting a sense of style and a passion for the game. As we delve into this fascinating intersection of sport and style, we’ll explore how tournaments like The Masters and the Open Championship have become the benchmarks for golf fashion and how retailers like Function18 play a crucial role in making these trends accessible to all.

The Masters, an annual tournament held in Augusta, Georgia, is more than just a golf competition; it celebrates tradition, class, and elegance. As one of the four major championships in professional golf, The Masters has exerted a profound influence on golf attire, embodying a timeless style that respects the game’s heritage.


Brands like BOSS, Ralph Lauren, and Tommy Hilfiger have captured this essence. BOSS’s sophisticated lines and refined craftsmanship echo the graceful strokes seen on the fairways of Augusta. Ralph Lauren’s rich heritage and luxury collections reflect the tournament’s prestigious status. Meanwhile, Tommy Hilfiger’s classic American style adds a contemporary flair to the timeless elegance associated with The Masters.


Function18’s role in making these brands accessible to golf enthusiasts cannot be understated. Recognising the influence of The Masters on golf fashion, Function18 has curated a selection that epitomises this significant tournament’s classic and elegant aesthetics. From the meticulously tailored polo shirts of BOSS to the chic accessories of Tommy Hilfiger, Function18 enables golfers to channel the spirit of The Masters, whether playing a round with friends or watching the pros on the green.


In stark contrast to the traditional elegance of The Masters, the Open Championship often represents the cutting edge of golf fashion. As the oldest of the major championships, The Open challenges players with its rugged links courses and unpredictable British weather. Such conditions necessitate innovation and modernity in golf attire, and brands have risen.


Nike’s emphasis on performance fabrics and moisture-wicking technology embodies the practical requirements of The Open. Similarly, Adidas’ focus on flexibility and movement has resulted in attire allowing golfers to perform at their best, regardless of the weather. Both brands’ commitment to innovation reflects the evolving needs of modern golfers and resonates with the spirit of The Open Championship.


Function18’s partnership with these and other brands highlights its commitment to providing golfers with attire that blends functionality with style. Offering a wide range of products that meet the demands of The Open’s challenging conditions, Function18 ensures that golfers have access to the latest innovations in golf wear. From the sleek designs of Nike to the performance-oriented creations of Adidas, Function18 serves as a conduit for modern golf fashion, echoing the dynamism and creativity inspired by The Open Championship.


These two significant tournaments show a vivid contrast in styles, reflecting the rich diversity of golf fashion. The Masters and The Open Championship set the stage for golfing excellence and the continuing evolution of style and functionality in golf attire, a journey in which Function18 plays a vital part.


The unpredictable and often challenging weather conditions in golf tournaments have significantly shaped golf fashion. Gone are the days when golfers had to contend with attire that wouldn’t withstand rain or wind. Today, the golf clothing industry is teeming with innovation, aiming to equip players with apparel that can brave the elements.


Brands like Galvin Green, Sunice, and Sunderland have emerged as pioneers in creating weather-resistant golf attire. Galvin Green’s dedication to all-weather wear has seen the introduction of highly water-resistant materials without sacrificing comfort. Sunice’s focus on layers ensures that players remain warm and dry without being weighed down. Sunderland’s designs reflect a deep understanding of the need for mobility even in adverse weather, incorporating stretchable, breathable fabrics that protect against rain and wind.


Function18’s commitment to offering the best in golf fashion extends to this essential category. Their collection of weather-resistant attire is comprehensive, featuring products from Galvin Green’s cutting-edge waterproofs to Sunice’s functional thermal layers and Sunderland’s windproof vests. The availability of these items through Function18 ensures that golfers, regardless of the weather conditions, can find the perfect piece of clothing that combines function with style.


The Ryder Cup, a biennial competition between European and United States teams, has become more than a tournament. It’s a stage where fashion meets sport, reflecting a unique blend of tradition and contemporary European style.


Brands like Emporio Armani EA7, Lacoste, and Oscar Jacobson are prominent in this display of elegance. Emporio Armani EA7 brings Italian finesse to the golf course, offering sophisticated designs that don’t shy away from bold expressions. Lacoste, with its French origins, encapsulates the chic and timeless allure that has become synonymous with European fashion. Oscar Jacobson’s Swedish craftsmanship offers refined cuts and luxurious fabrics, showcasing the elegant simplicity of Scandinavian design.


Function18 has, with its discerning eye, curated a selection that encapsulates the very essence of European elegance as showcased at the Ryder Cup. Whether it’s the sleek lines of Emporio Armani EA7’s jackets, the iconic Lacoste polo shirts, or the tailored perfection of Oscar Jacobson’s trousers, Function18 offers the modern golfer an opportunity to infuse their wardrobe with the refined tastes of European fashion.


These brands, coupled with Function18’s expertise, provide golfers with not just clothing but a statement, an expression of the individuality and class that the Ryder Cup brings to the world of golf. It’s a celebration of style, heritage, and sportsmanship that resonates with golf enthusiasts worldwide, and Function18 is proud to be a part of this sartorial experience.



In golf, footwear is more than an afterthought; it’s an essential aspect of performance and style. The evolution of golf shoes at major tournaments is a testament to this, reflecting an ongoing quest for the perfect balance between function, comfort, and aesthetic appeal.


Brands like FootJoy, Ecco, and Puma have been at the forefront of this evolution, each bringing their unique approach to golf footwear. FootJoy, known for its dedication to quality and performance, continues to innovate with shoes that offer unparalleled support and flexibility. Ecco’s reputation for comfort and durability finds expression in its golf shoe range, where state-of-the-art technology meets Scandinavian design. Ever the trendsetter, Puma infuses its golf footwear with the same vibrant energy and style that characterises its broader athletic range.


Function18’s extensive selection of golf footwear embraces this ongoing evolution. Their catalogue features everything from FootJoy’s iconic Pro/SL, celebrated for its stability, to Ecco’s groundbreaking BIOM series, emphasising natural motion, and Puma’s IGNITE PWRADAPT, a favourite for those seeking a contemporary flair. The opportunity to explore these offerings through Function18 allows golfers to walk the green in shoes that enhance performance and reflect their style.


The golf fashion world is constantly evolving, influenced by major tournaments, technological advancements, and the creative visions of the industry’s leading brands. From the traditional elegance of The Masters to the innovative spirit of The Open Championship, major tournaments act as both a reflection and a catalyst for the trends shaping golf attire.


Function18 has positioned itself as a one-stop destination for these ever-changing trends. By offering a curated selection of brands such as BOSS, Ralph Lauren, Tommy Hilfiger, Adidas, Nike, Under Armour, Galvin Green, Sunice, Emporio Armani EA7, Lacoste, FootJoy, Ecco, and Puma, they bring the best of golf fashion to enthusiasts across the globe. The platform’s dedication to providing a range that caters to diverse tastes and needs ensures that golfers, regardless of their style or level of play, can find clothing and footwear that resonate with them.

Adidas new Samba golf shoe


But what does the future hold for golf fashion? The answer lies in the continued interplay between the sport’s rich heritage and the drive for innovation. As brands explore new materials, designs, and technologies, golf fashion will continue to evolve, offering attire that enhances performance without compromising style.


The major tournaments will continue to be the stages where these trends are showcased, from the bold and the modern at the Open Championship to the timeless and the elegant at The Masters. These events offer a glimpse into the future of golf fashion, where wearable tech might become a norm, where sustainability will likely play a more significant role, and where the boundaries between sportswear and casual wear may further blur.


In this dynamic landscape, Function18’s role becomes even more vital. As a hub that connects golfers with the latest in golf fashion, it stands as a bridge between tradition and innovation. It will continue to reflect the shifts in golf fashion, adapting to new trends, embracing new brands, and ensuring that golfers everywhere can access the best.


Ultimately, the continuing influence of major tournaments on golf fashion is not merely about clothing or accessories. It’s about an expression of identity, a celebration of the game’s spirit, and an acknowledgement of golf’s unique place in the world of sport. It’s about walking onto the green, not just as a player but as an individual, confident in attire that reflects the game’s elegance, innovation, and tradition.


Function18 contributes to this continuing story by bringing together the best brands, the latest trends, and a passion for the game. It’s more than a retailer; it’s a partner in the journey of golf fashion, embracing the past, celebrating the present, and looking forward to a future where style and performance walk hand in hand on the green.