Footwear brand Skechers is putting its weight behind a brand new event on European Senior Tour – The 2016 Willow Senior Golf Classic – which takes place at Hanbury Manor Marriot Hotel and Country Club in Hertfordshire this week (August 24-28).
The tournament is a new addition to the European Seniors Tour, and serves to raise money for the Willow Foundation. Co-founded by former Arsenal goalkeeping legend Bob Wilson in 1999, Willow provides life changing experiences for seriously ill young adults. This unique charity was founded in memory of Wilson and his wife’s daughter Anna, who tragically lost her life to cancer when she was just 31.
The event is being played in the alliance format, with an amateur playing alongside a professional for three tournament days, while the actual tournament will be preceded by two Pro-Am days on August 24-25. Individuals and businesses have generously purchased spots to play in the event, which help raise money for Willow. All spectator admission costs will also go to the charity.
As part of Skechers’ sponsorship, the performance footwear brand has supplied Skechers GO GOLF’s innovative footwear to each amateur player teeing off at the charity event. It is also supplying the Willow and tournament staff with Skechers headwear, as well as the company also providing several prizes for winners throughout the event.
“This event is perfect compliment to what has been an extremely successful golf season for Skechers GO GOLF, and we are looking forward to supporting this amazing cause,” said Peter Youll, Managing Director of Skechers UK and Ireland. “To see the players competing and wearing Skechers GO GOLF shoes at such a prestigious venue will be an extremely proud moment for all involved.”
Skechers Golf Golf has a fast-growing following on the professional tours with Russell Knox and Matt Kuchar wearing them on the PGA Tour and Colin Montgomerie using them on the Champions and European Senior Tour.