Burhill Golf and Leisure, the owner of golf centres throughout the South East, is to install Power Tees at all of its driving ranges as part of a major investment in the practice facilities at its venues.
New installations of the automatic teeing system, which offers three different heights of tee at the push of a button, are taking place Abbey Hill and Redbourn, while upgrades are happening at Hoebridge, Birchwood and Wycombe.
Colin Mayes, BGL’s chief executive, said: “Installing Power Tee was part of our continued development through what has been a difficult time for the industry. We believe that by continuing to provide better facilities while others are ‘waiting for the storm to blow over’, we have won business from them and grown our own. We are not installing Power Tee just because we are just being nice to our golfers, we do it because we want to earn more money from our range, but because it makes practising so much easier, we have a win-win situation for golfers and us as golf club operators.
Matt Foley, sales director for Power Tee, said “BGL’s approach and attitude to golf is akin to our own beliefs, that golf should be fun and should be for everyone. We all know what Power Tee brings to a facility, as the only proven automated teeing system, the golfer benefits from a quality surface to practice from. Once the facility informs the golfer on the multiple tee height selection that gives them a more concise practice, they realise what they have been missing out on. Obviously the core audience is still juniors, beginners, female golfers, seniors and society golfers, who hit more balls and increase revenues.”