The opening round has now completely sold out, with 20,000 spectators taking advantage of the ‘Sky Sports Thursday’ free ticket offer. But fans can still ensure they get to see some of the world’s leading players in action, including tournament host Luke Donald, with tickets for the second, third and final rounds now on sale at www.europeantourtickets.com and www.sky.com/tickets.
More than 57,000 spectators attended last year’s British Masters supported by Sky Sports at Woburn Golf Club, where Matt Fitzpatrick claimed his maiden European Tour title.
This year, former world and European No.1 Donald takes on the role of tournament host, and he is keen to encourage new and existing fans to support the event once again, with a range of innovative initiatives planned at The Grove, including masterclasses, player Q&As, and unique digital content.
He said: “It is great news that all 20,000 free tickets have been snapped up for Sky Sports Thursday at the British Masters, and hopefully we will now also get a good response for the other three rounds, helping to create a special atmosphere at The Grove in October. It’s going to be a world class event so we would like people to bring their kids and bring their families. Like last year, we are going to have the masterclasses and the Q&As so we can engage with the fans. It is going to be a fantastic event so hopefully people will support it.”