Callaway Golf has announced a multi-year partnership with global music and entertainment superstar Niall Horan that will see the famed Irish singer-songwriter collaborate with the equipment brand to celebrate their shared passion for the game, while also connecting with a wider, younger audience.

In addition to being one of the most prolific musicians in the world, with number one albums, singles and millions of fans to his credit, Horan is an avid golfer who is involved in prominent golf initiatives. He formed Modest! Golf, a golf management company that represents professional players, in 2016. Since 2021, Modest! Golf has also worked with the R&A to design and develop a series of grassroots programmes. Horan has also competed in numerous Pro-Am events, including at the BMW PGA Championship at Wentworth.

“I am proud to partner with Callaway on activations that will engage with golfers around the world,” Horan said. “Golf is an amazing game, and we’re committed to making it more accessible, inviting and fun, especially for younger players. I’m excited to work with the Callaway team on content, experiences, and other fun ideas to bring more visibility to golf, and more enjoyment to those who play it.”

“We are so fortunate to have Niall Horan as a part of our Callaway Team,” said Chip Brewer, President & CEO of Topgolf Callaway Brands Corp. “He loves golf and has proven to be a true global ambassador, with a focus on creating new opportunities and access to the game. We look forward to working with Niall on a range of new ideas that we believe will help further broaden the appeal of golf.”