Bearwood Lakes Golf Club saw the opening of Mizuno’s brand-new DP World Tour Truck—a purpose-built, state-of-the-art mobile facility that marks a bold step forward in the brand’s commitment to supporting its tour staff and boosting its presence on the professional golf circuit.
Mizuno’s own recent DP World tour winner Marco Penge was on hand to open the new tour truck at the Berkshire venue, where he also treated guests to a golf clinic.
NEW TRUCK
Replacing the previous model after 15 years of service, the new vehicle has been completely reimagined to meet the evolving needs of today’s game—delivering more space, more functionality, and a more immersive brand experience.
The introduction of the new Tour Truck represents a pivotal step in Mizuno’s broader growth strategy, both in the immediate and long-term future.
While its primary role is to deliver best-in-class support to tour staff, the vehicle will also serve as a powerful tool for engaging retail partners.
Building on the recent expansion of Mizuno’s custom fitting network—bolstered by the addition of dedicated Golf Technical Representatives (GTRs)—the truck will take centre stage at an increased number of ‘Tour Experience Days’, giving retailers the opportunity to offer their customers a true tour-level custom fitting service.
Though purpose-built for the DP World Tour, the truck’s use will extend well beyond. It will play a key role at R&A events, LET tournaments, and various feeder tours—underpinning Mizuno’s commitment to emerging talent through its “Young Lions” strategy.
It will also have a presence at selected events across EMEA in other sporting disciplines, acting as a versatile brand ambassador for categories such as running and beyond—reinforcing that this is not just a golf investment, but a broader brand initiative.
OLD TRUCK FUTURE
Although the previous truck is being retired from the road, it will still play a part in Mizuno’s development.
It will take on a new role as a permanent fixture at Mizuno’s EMEA Tour base at Bearwood Lakes Golf Club.
Echoing the concept behind “The Foundry” in the US, the site will offer a premium Mizuno experience, becoming a hub for fitting, service, and brand interaction.
It will also enable the tour team to service players while the lead truck is in transit, ensuring continuous support regardless of location.
Measuring 17.5 metres in length and expanding to nearly 5 metres in width when deployed, the truck offers a total of three dedicated zones, each tailored to a specific operational purpose. The heart of the operation lies in the 23-square-metre
workshop—a significantly enlarged space designed to allow multiple club technicians to work simultaneously without obstruction.
Every Mizuno staff player’s preferred shafts, grips and heads are now carried onboard, ensuring that equipment can be adjusted, rebuilt, or customised on-site with speed and precision. A new laser engraving machine brings wedge personalisation and bespoke putter sight-lines directly into the truck, providing services that were previously only possible off-site.
Alongside the workshop is the 13.5-square-metre player service area, a welcoming and highly functional space where tour staff can collect their weekly allocation of hats, gloves, balls, towels and other essentials from dedicated pigeonholes.
LIFE ON TOUR
The area is equipped with two fridges, a microwave grill, coffee machine, large sofa and a high-top desk with multiple workstations—making it as comfortable as it is practical during the high demands of tournament weeks.
At the front of the vehicle, Mizuno has introduced a 14.8-square-metre office and showroom designed with complete flexibility in mind.
Outfitted with modular furniture and a slat wall system throughout, the space can be rapidly reconfigured to support operational meetings, product displays, or brand showcases.
While its primary function is to serve the needs of Mizuno’s golf division, the area also provides potential for use during retail activations, offering a premium, on-brand environment wherever it’s parked.
Crowning the new truck is a roof terrace—a distinctive feature that offers guests a unique perspective on the week’s action.
Overlooking practice ranges, event villages or activation zones, the terrace transforms the truck into a premium hospitality space, bringing partners and visitors closer to the game in a way that few other tour vehicles can offer.
Beyond its layout and design, the new truck is fitted with modern technological upgrades to support the daily demands of tour life.
High-speed internet via Starlink ensures seamless connectivity, while a Sonos sound system allows different music to be played across three independent zones. Full air conditioning throughout ensures that the interior remains comfortable and efficient in all weather conditions.
This latest investment signals a new chapter for Mizuno’s DP World Tour operations.
Designed to deliver an exceptional level of service to its staff players and the team of expert fitters and technicians, the new truck also provides a flexible and powerful platform for brand engagement at the biggest events in European golf.
True to Mizuno’s heritage, the project reflects the brand’s deep-rooted focus on craftsmanship and innovation—values that continue to drive its growth.
Custom fitting remains a core pillar of Mizuno Golf’s business, and this latest development further cements the brand’s commitment to that ethos.
With its expanded capabilities and vastly upgraded on-site experience, the Mizuno Tour Truck is set to become a standout presence wherever it goes.