The Hero Challenge, which takes place on the evening of Tuesday October 11, will feature eight players, including tournament host Luke Donald. Each player will be taking part in seven quick-fire straight knockout matches, with the last man standing crowned champion.
The participants will showcase their skills on The Grove’s 18th hole, which will be turned into a specially constructed par-three hole under the lights.
For the professionals, the winners from the four opening round matches will progress through to two semi-finals with the subsequent two winners contesting a final head-to-head match to decide the Hero Challenge champion. If the two opponents halve the hole, the outcome of that contest will be decided by the tee shot which was nearest to the pin.
There will also be one-hole celebrity shootout featuring TV personality Piers Morgan and cricketers Kevin Pietersen and Shane Warne.
The entire contest, which is being televised live on Sky Sports from 7.30pm-8.30pm, will take less than an hour, while tickets to watch the action are free via www.applausestore.com.
Donald said: “This is another great way of getting new fans to engage with our sport and to showcase golf as a form of entertainment, which is something we are really trying to emphasise with this year’s British Masters. I think the players will enjoy the fast-paced format of the Hero Challenge, but more importantly, I think the fans will really get into it as it will be something new and different.”
Tickets for the British Masters supported by Sky Sports, which takes place at The Grove from October 13-16, are on general sale, with tickets for the final three rounds – the first round is sold out – available www.europeantourtickets.com or www.sky.com/tickets.