MASHIE golf have announced a new partnership with the California-born, premium lifestyle performance apparel brand TravisMathew.
Headquartered in Huntington Beach, California, TravisMathew has evolved into one of the most popular lifestyle clothing brands in the United States.
Following the grand opening of its first international storefront in St Andrews, Scotland, TravisMathew will continue to expand its European presence through this partnership.
Offering everyday lifestyle and performance apparel that prioritises and provides supreme comfort in every setting, TravisMathew’s blend of materials results in soft texture, lightweight feel and subtle stretch for the ultimate style and comfort, on or off the course.
“We’re thrilled to have entered this partnership with the Mashie team. As we set our sights on expansion across EMEA,” said TravisMathew EU Head of Marketing Ben Howlett.
“The Mashie partnership offers an amazing canvas for us to introduce the TravisMathew brand to new consumers across Europe, from both a golf & lifestyle lens.
At TravisMathew, we always try to look for new ways to showcase our versatile apparel and encourage more people into the game and we are proud to know that the team will be showcasing the product to Mashie’s valuable members.”
Managing Director of MASHIE Golf, Nick Hovey, commented: “Excellence, creativity and performance are at the core of the MASHIE brand, and Travis Mathew brings all of these in abundance.
We are delighted to promoting Travis Mathew as a Brand Partner and Event Sponsor to our 11,000 Members across the UK and across Europe as we expand, whilst working with them to deliver some exciting events and activations throughout the next 12 months.”
The MASHIE Members Club is a premium online golf club open to all amateur golfers who enjoy playing the best courses in the UK. For more information, please see here: http://www.mashiegolf.co.uk/club.html