Golfclubs4cash, Europe’s biggest second-hand golf equipment retailer, is reporting year-on-year growth that exceeds the pandemic boom of 2020 as golfers change their buying habits, driven by cost of living pressures.
“Our business is up 44% for the 12 weeks, June to August,” comments Dean Cracknell, Head of Marketing at golfclubs4cash. “Golfers will always want to upgrade their equipment, looking for that extra edge to their game. But more golfers than ever before are realising that they don’t have to go down the ‘new’ route to find the quality they want. And they certainly love the value and range of clubs on offer at our two stores and online business.”
The trend is in direct opposition to the golf market as a whole, as reported by Golf Datatech. July year-on -ear sales for the whole golf market were down 10.6% in value with clubs down by 13.8%. Drilling further into these figures, high ticket items such as trolleys and woods were hardest hit, with year-on-year reductions of 27.2% and 24.2% respectively.