BUSINESS-DRIVEN APPROACH
In 2018, as part of his strategic approach to The R&A’s activities, its first Playbook was developed, explaining the purpose of the modern R&A: ‘To make golf open, accessible and inclusive and ensure it is thriving 50 years from now’. This level of clarity has led The R&A to double its financial commitment to golf, with greater emphasis on women and girls; establish a strategic business-driven approach to golf development; and proactively seek to improve the perception of golf as good for you, good for society and good for the environment.