Words by DAVID PATTERSON Casino design is a highly specialized field that combines psychology, architecture, and marketing to create a unique gambling experience that keeps players coming back for more. The goal of casino design is to create an environment that is both alluring and addictive, making it difficult for players to leave and encouraging them to continue playing. One of the main psychological principles used in casino design is the concept of “loss aversion.” In a casino setting, this … Continue reading The Psychology of Casino Design: How Casinos Keep You Playing